Beyond the Bridgehead: Where Do We Go From Here?
John D. Hopkins
EAIE Newsletter, October 1997
As the 1997 Annual Conference in Barcelona approaches, EAIE is
concluding the most intensive restructuring so far of its electronic
communication services. The promise in the June 1997 EAIE Newsletter (pages 18-19) of "a new bridgehead" being
established has been realised. In Barcelona a new period will begin: a
refinement of these new information services, in line with membership
feedback, which will determine how they will evolve in 1998 and
beyond.
New EAIE Website an Immediate Success
The flagship of EAIE's electronic services is the new website at
<https://www.eaie.nl>>. The ENIS
committee, working in close cooperation with the Secretariat, completed
the move of EAIE's pioneering website at CSC in Finland to its new
location in Amsterdam a full month ahead of schedule. The website now has
many new features, including a more pleasing graphical appearance,
although it remains technically simple and quick in operation. New content
includes sample articles from the EAIE Newsletter,
overviews of the EAIE's Professional Sections
and Special Interest Groups, the full range of 1997 conference information, directories of
resources on information technology in higher
education, references on Internet training and
computer-health concerns, and much more. More
importantly, the new website has been an immediate success.
Overview of Recent EAIE Website User Data
Between 1 August and 15 September, the `counter' on the opening page
recorded more than 1500 log-ins, in a period during which much of Europe
was still on vacation, an exceptional increase compared to earlier usage.
But more significant yet are the data revealed by the website's
statistical records. These show
that, in the 12 days after the official launch on 1 September, visitors
from 645 distinct hosts representing at least 44 countries had accessed
62,716 document pages from the 159 files then in the website, an average
of 5,133 pages per day, seven days a week. Further, in answer to the
question posed in the June Newsletter (pages
18-19), about how many separate users were really represented by the
former CSC statistics (which only showed the number of accesses per page),
EAIE's new statistical tool which provides more specific data while
still respecting the privacy of exactly who is viewing what shows that
access during these 12 days was from 645 distinct hosts representing at
least 44 countries.
The Most 'Popular' Data
And what information did these people most want? Perhaps not
surprisingly, given the dates in question, the sub-directory most often
visited in early September was the CONF97 directory of
Barcelona conference information. But it may surprise some that the
second-most-visited directory was ITHE, the collection of papers on 'Information technology in higher education'. Third was
the 1996 conference directory, while fourth and
fifth were the directories of ENIS articles
and EAIE Newsletter highlights, respectively. The five
most-accessed individual pages were the collection of website links to uropean Community action programmes in
education, the EAIE membership application
form, the on-line map of Europe, the Professional Sections master link page, and
the EAIE website search tool.
Inferences From the Data?
What might we infer from the data? First (assuming that access has been
mainly by EAIE members), it is clear that the new website is being used
both by a significant percentage and a representative geographical
diversity of the membership. Second, the average user accessed over 20
pages per visit. From this we might extrapolate that EAIE website users
are interested in a broad range of information and can easily explore that
information within the website's current structure. And with the
Secretariat reporting that the very first 1997 conference registrations
were printouts of the web forms, it seems that members can also act on
useful data once they find it in the website.
As such, all this seems positive. However, the question of balance in
overall Association information in the website, as noted in the March 1997
Newsletter (pages 9-11) still arises. The
development of the on-line presence of the Professional Sections, for
example, should be a high priority for the new Sectional and Association
leadership to be elected in Barcelona.
EAIE-L Is Also Growing
There has also been progress in other areas of EAIE's electronic services.
The EAIE-L discussion list now has 1675
subscribers from at least 58 countries, and almost all EAIE members who
have e-mail access are now on EAIE-L. Accordingly, ENIS training efforts
toward helping members use EAIE-L more effectively are entering a new
phase. The first evidence of this is the insert in this copy of your
Newsletter, which has EAIE-L usage guidelines
and subscription details on one side, and a review of EAIE-L's `Topics' feature on the other. This
will be a handy reference to supplement the instructions which come
automatically to each new EAIE-L subscriber, and the more detailed
versions of the documents in the EAIE website.
Training and Feedback
Training and feedback opportunities will both be prominent during the
Barcelona conference. First, in addition to the ever-popular 'Hands-on Introduction to Electronic
Communication for International Educators' (Workshop XII), ENIS is
offering a new workshop (XIII) on Using
EAIE's Internet Information Services Effectively. Emerging from the
EAIE Joint Leadership Meeting in Stockholm last March, this workshop will
provide three hours of detailed training in how to access, send and
process information via both EAIE-L and the EAIE website.
Second, a new 'ENIS forum' on
Friday 21 November will have two objectives. It will briefly introduce the
presenters and content of ENIS track sessions in Barcelona, placing into
context how each will address the question of `technological literacy' for
higher education generally and international education particularly. It
will also provide a unique opportunity for session participants and
presenters to discuss the future directions that EAIE's electronic
information services could take.
The ENIS Room
ENIS hopes to launch a new resource at the EAIE conference this year: the
'ENIS Room'. ENIS intends to have its own room at the conference venue
with networked computers and Internet access which can be used for
follow-up to training questions from ENIS track workshops and sessions,
ENIS `mini-sessions' which briefly introduce the EAIE website and EAIE-L
to those who have not used them before, and possible other demonstrations.
Such an ENIS Room would be staffed throughout the conference so that
people could drop by to pick up training handouts, ask questions of ENIS
consultants, provide feedback on EAIE electronic services (especially for
those who are unable to attend the `ENIS forum' Friday morning, or who
wish to expand their comments after attending other ENIS track events) or
use the Internet access to check e-mail or illustrate details from session
presentations at designated times that do not conflict with other use of
the room.
ENIS Track Information
Finally, ENIS will have four other sessions under its own track, in
addition to the two workshops and `ENIS forum' cited above. These are: 'The Electronic Campus'; 'The Electronic Classroom: Telematics and
Distance Education'; 'Creating and
Using an International Office Database for SOCRATES/ERASMUS
Management'; and 'The WWW as a Tool
for International Educators'. ENIS is also cooperating with other
tracks on three more sessions: session 5.04 in the EEPC track on 'Virtual Mobility: New Technologies and
Internationalisation'; session 7.03 in the LEM track on 'The Role of Technology in Language Training
and Testing'; and session 11.01 in the DEN track on Interactive Instruction: Teaching and
Learning Strategies'.
Further detail on the ENIS track will be available in the EAIE website from
late September, along with an on-line
suggestion form so that those planning on attending ENIS events can
help tailor them to be as useful and relevant as possible.
Where Do We Go From Here?
EAIE's electronic services exist to serve the Association. ENIS has
provided models of services we think are useful. We now need your
response. While inferences can be made from tools like the website
statistics on what `appear' to be your needs and preferences, the best
information will always come directly from you, the Association's members,
whether via on-line feedback forms, or in person in Barcelona. EAIE's new
electronic bridgehead has now been established. But bridgeheads are but
first steps into new and uncertain territory. What we now need to know
from you is: `Where do we go from here'?
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